About Associated Group

Associated Group is a trusted name in industrial solutions, known for delivering precision, performance, and reliability across sectors. Headquartered in Kolkata, West Bengal, with a branch office in Guwahati, Assam, we serve clients throughout Eastern & North Eastern India with a comprehensive range of high-quality industrial products and technical expertise.

At Associated Group, we bring together world-class engineering solutions and a legacy of trust. As a multi-brand industrial distributor, our mission is to empower industries with high-quality products, reliable service, and deep technical expertise.

We proudly represent leading global brands across lubrication, bearings, Seals, Power transmission, Condition monitoring, pneumatics, hydraulics, compressed air systems, and more—tailored to meet the evolving demands of modern manufacturing and infrastructure.

Our Companies

Associated Agencies – Established in 1976 by Mr. B.L. Jhunjhunwala, this flagship company laid the foundation for our group’s commitment to excellence in industrial distribution.
Associated Engineers – Founded in 1999, this dynamic extension of our group brings advanced engineering solutions and expanded capabilities to meet evolving industry needs.

Today, Mr. Vikram Jhunjhunwala leads the group with a forward-thinking vision, blending decades of experience with modern innovation to serve industries with integrity and impact.

Vision

Our affirmed vision is to be the market leaders in the Fluid Power market in the Eastern Region. We seek to deliver the finest solutions to our customers by providing the widest range of superior quality products.

To be the most trusted and innovative provider of industrial solutions in India—empowering industries with precision products, sustainable technologies, and unwavering service excellence.

Mission

To deliver high-quality industrial components and systems that enhance operational efficiency, reduce energy consumption, and support long-term growth for our clients—through expert guidance, reliable service, and a commitment to engineering excellence.

Quality Policy

“We are committed to meet customer’s needs and expectations by delivering competitive services and solutions through continuous improvement of our systems”

Quality Objectives:

Deliver services and solutions that meet customer requirements
Continually enhance external and internal customer satisfaction
Improve productivity and reduce rework

Our Strategic Partnerships

Shell India Markets Pvt. Ltd. – Experts in premium lubricants and greases for high-performance machinery

SKF India Ltd. – Authorised Industrial Distributor for:
- Bearings
- Seals
- Lubrication Systems
- Power Transmission Products
- Condition Monitoring Products
- Maintenance Products

Gardner Denver Engineering – CompAir Brand – Specialized in:
- Reciprocating & Rotary Screw Compressors (Oil-lubricated and Oil-free)
- Air Treatment Equipment & Dryers
Parker Legris Transair – Energy-efficient pneumatic aluminium piping systems built for flexibility and durability
Duncan Engineering – Precision pneumatic products and components designed for automation and control systems
Danfoss Power Systems – Vickers by Danfoss – A trusted name in hydraulic products and components for demanding industrial environments

We don’t just supply products—we deliver efficiency, performance, and support that drive your operations forward. Whether it’s enhancing uptime, reducing energy consumption, or future-proofing your systems, Associated Group stands as your partner in progress.

Why Choose Associated Group:

Legacy of Excellence: Over four decades of trusted service and technical expertise
Strong Leadership: Guided by industry veterans with a commitment to innovation
Regional Reach: Strategic presence in Kolkata and Guwahati for responsive service
Quality & Reliability: Products from leading manufacturers, backed by expert support
Sustainability Focus: Solutions that reduce energy use and enhance long-term value

At Associated Group, we don’t just deliver products—we build partnerships that power industrial progress.